PIUMA is redefining oral care by turning a daily habit into a beauty ritual. Designed and 100% made in Italy, PIUMA toothbrushes feature active bristles that gradually release ingredients like vitamin C, echinacea, and charcoal—nourishing gums and brightening smiles with every brush.

In 2025, the innovation continues with collagen, baking soda, and ginkgo biloba. Each brush is a blend of science, design, and sustainability, awarded for its sleek aesthetics and smart features—like a calendar base that reminds you exactly when to replace it.

The range includes adult and kids’ toothbrushes, the minimalist PIUMA calendar base, and a premium ultrasonic toothbrush—PIUMA Sonic.

PIUMA isn’t just about clean teeth—it’s about confidence, well-being, and bringing a touch of luxury to your everyday routine.